Logos are for companies what family crests are for… well, families. A logo is supposed to be a neat little package that contains the company’s philosophy, ethic and history. It is supposed to inspire trust in clients or potential clients, and most importantly, it has to be recognizable. People have to be able to remember it and pick it out in crowd, making it one of the most important elements of brand identity.
We live in a wonderful world, where you are not forced to start from scratch when designing a website. There are countless of website templates out there on the internet, just a mere Google search away. Quantity, though, does not equal quality, and you might find yourself spending too much time choosing which template to use.
With the rise of mobile devices, building an appealing website that offers a great user experience has now become more complex. The art of creating a responsive website has emerged to make your website look perfect on various devices, eliminating the need to code separate sites for each platform.