“Less is more” might sound like a cliché, but it is hard not to argue that it is true. Just think of the old Greek marble statues. The great attention to detail, the smoothness, and the simple elegance that comes with them being just plain white. Now, believe it or not, those marvelous statues used to be colored. And we are not talking about a pinch of black here, a smudge of blue there.

When building web pages, designers usually focus on the things that you can see in the design, what they perceive as active elements: fonts, colors, images, text, menus and so on. Unfortunately, white space is not usually perceived as one of these elements. And that’s really a shame, because white space is one of the most useful weapons you have in your web design arsenal.