Good logos are what makes a brand instantly recognizable. They are an integral part of the advertising process, as they become the company’s “avatar”, so to speak, and well known logos become seals of approval for products. Now, we have covered lettered logos in a previous article, but today we would like to discuss calligraphy in logos, and what better way to do it than by showing you a few awesome hand lettered logos, from a few really cool designers and artists.
Brand consultants and experts have been quoted as saying “People buy brands, not products” and this is certainly true, but the modern business needs to find the story behind the company, integrate this message into the brand and use it in how it is promoted. A brand must be engaging and unique, but must also provide a consistent message and voice.
No one designer can create fantastic works constantly since it requires considerable efforts. Still, sometimes one can achieve surprising results without straining. Many designers follow intuition in the creative process and include conventional symbols and metaphors in their work only because they feel their relevance.