New businesses and brands pop-up across the web constantly. Some will thrive, and others will crash and burn. As a result, people have sought to define just what it was that separated the paths to success and failure for brands building their online presence, thinking that there will be some magic recipe they can follow to carry their brand to the virtual promise land.

Fashion designers make their living by creating clothing that is forward-looking and relevant. So it makes sense that fashion web design should mirror these same practices, and that’s a part of what makes fashion websites some of the best examples of web design you can find. Because they gave to present a unified brand and create continuity between the site and their products.