Typography is an essential tool for any web designer. For many sites, it’s the stimulus that takes the design from serviceable but bland to dynamic and intriguing. Just try imagining any of the examples that follow with a plain, one-size typeface, and you’ll see just how much the designs rely on having interesting type choices, layouts, and effects. Now that web designers are finally able to use specialized typefaces and complex effects in their designs, it’s a good time to really take a look at how typography really works to elevate web designs.
Rob Toledo is working alongside Shutterstock and Bigstock stock creating guides to using stock footage and stock photography to increase user engagement and lower bounce rates. He can be reached on Twitter @stentontoledo.
Articles by Rob
It’s the age old dilemma of the creative person: you’re a designer, not a marketer, and you’d probably prefer to spend all of your waking hours doing what you’re actually passionate about, not beating the pavement. Alas, to pay the bills you need customers, and to get customers, you’ve got to engage in at least some marketing activities.
We all know that making changes for the holidays should entail a little more effort than a snowflake animation or a “Season’s Greetings!” on the homepage or your social media profile photos. But even the most sophisticated alterations are just the first of many additions you can make to enhance your site’s content and branding. That’s not to say that a simple touch of holiday décor isn’t a great idea for a smaller business. What you choose to do for your site should depend on the amount of resources you have to make it happen.
Product pages are arguably more important to an ecommerce site than even its homepage. And the images of each product are certainly the most important component of these pages. After all, product pages are the gateway to purchases, and high-quality, appealing images give consumers the confidence they need to purchase. If you don’t want your sales to suffer due to subpar imagery, it’s essential that you have the best quality photography that you can possibly get. From the angles, colors, and art direction, to the size, shape, and interactive elements, everything about your product photography needs to be considered.
Whoever you’re designing for, be it a giant corporation or the little florist in town, adding video to their site can have a ton of benefits. No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates or brand recognition. That’s pretty much everyone, then.
Fashion designers make their living by creating clothing that is forward-looking and relevant. So it makes sense that fashion web design should mirror these same practices, and that’s a part of what makes fashion websites some of the best examples of web design you can find. Because they gave to present a unified brand and create continuity between the site and their products.
If you’re thinking about going freelance, there are a lot of things to consider beside the joy of becoming your own boss. There’s a reason why people at the top of successful businesses get paid as much as they do, and that is responsibility. If you take the time to plan carefully and put into place some of the best practices right from the start, going freelance can be great. Follow these tips and you’ll never have to be up for a nine o’clock meeting again, unless of course, you want to.