Logo design is part of the identity and branding branch of graphic design. Many books have been written in the attempt to establish the recipe for successful logo design, but there are seven rules that sum up the essentials:
- Keep it simple.
- Be appropriate.
- Go classic and timeless.
- Stand out.
- Make a statement.
- Make it scalable.
- Concentrate on a key feature.
With this in mind, I’ve prepared for you guys today an inspirational showcase of coffee shop logos that speak volumes. Let’s get things started by taking a look at the evolution of the infamous Starbucks logo, that incorporates all of the rules mentioned above.
Next, let’s get inspired by some other eye-catching logos: