Freelancing is one of the most diverse career paths any individual could take. Whereas it presents a great deal of opportunities to make a good, comfortable and even luxurious living, it also has an extended array of challenges. To freelance …

The Do’s and Don’ts of Promoting Freelance Services Read more »

Making a product is just one phase in the process of making money. Depending on who you ask, it is either the hardest or the easiest part. You spend days, weeks, months, or even years designing or putting together a website template, a collection of stock photos, a web application security tool, a typography set, t-shirt logo or design, and the next step is selling your product, and that’s shops come in. In ye olde days, shops were family businesses and they sold what the owners were making.

A landing page is a page on your website where you direct users in order to get them to perform a specific action. Its main purpose is to introduce your potential customers to one of your services or products and to get them to either buy it or try it. Pretty much any online marketing campaign is centered on a landing page. This type of page is the one that makes or breaks the campaign. Ideally, it will get the viewer to go to the Contact Us page or, better yet, lead to direct downloads of product offers.