Brand consultants and experts have been quoted as saying “People buy brands, not products” and this is certainly true, but the modern business needs to find the story behind the company, integrate this message into the brand and use it in how it is promoted. A brand must be engaging and unique, but must also provide a consistent message and voice.
No one designer can create fantastic works constantly since it requires considerable efforts. Still, sometimes one can achieve surprising results without straining. Many designers follow intuition in the creative process and include conventional symbols and metaphors in their work only because they feel their relevance.
Our list of some of the most creative animal logo designs. We hope you like them at least as much as we do, and that they will get your creative juices flowing.