A Quick Look at Email Marketing – Strategy and Tools


These days it’s pretty risky to invest much time and effort into direct marketing through e-mails since your carefully crafted content may be seen for no more than a few seconds. As notification and sharing capabilities of other environments have increased through the likes of social media or RSS feeds, if you plan to take on e-mail marketing to promote your small business you should definitely be prepared to think outside the box. Here are a couple of tips on how you should sketch your e-mail marketing strategy.

Design Inspiration: The Egg Art of John Lamouranne


Design inspiration surrounds this Louisiana-based artist and apparently, so it has been for over 30 years. The characters he creates are truly unique, charming and … very fragile. You’ll find them on more than one continent, because people seem to fall in love with how creatively they’re made out of less than conventional materials. What we’re talking about are egg figurines. All sorts of famous people and sceneries have been subjects to The Egg Man’s depictions, ranging from musicians (The Rolling Stones, Elvis, Jimi Hendrix, The Beatles) to actors (Jack Nicholson, Brad and Angelina), TV personalities, political figures (Barack Obama, Bill & Hillary Clinton), iconic film and cartoon characters and more.

Freelancer’s Guide: Time Wasters and How to Avoid Them


You, me your friends, colleagues, your competitors, presidents, even Bill Gates, we all have 24 hours in each day, and the way we chose to use our time is what makes the difference at the end of each day. The relaxed work hours that are the pinnacle of your day as a freelancer can be a double edged sword. Yes, freelancers can create their own schedule to maximize their creativity and productivity, yet many freelancers find themselves procrastinating and wasting precious time. If you are looking to maximize your time and want to improve your workflow, here are some of the most common time draining tasks and tips on how to eliminate them.

Freelancer’s Guide: Find and Get Rid of Limiting Beliefs


Being creative can be a very stressful requirement to have for a job. Sometimes, your ideas come easy, sometimes they don’t. Have you noticed how for every one or two good relatively newly-formed indie bands, there suddenly appears an entire group of musicians making very similar music? This also goes for web design, for example. Surely you’ve seen that some of the most inventive web design structures have been used as inspiration by many other creative professionals.

Design Inspiration: 20 Best Package Designs of 2013


Package design may not sound too glamorous, but we suspect everyone’s been wowed once or twice in their life by an unusual and cool way to present a fairly unremarkable product. Here are some of our most recent finds in the world of package design for 2013. We found that it’s important to tell a story through well-designed characters or somehow awaken people’s collector’s streak through well-designed, quality elements of pop culture. We hope they’ll inspire your present (and future) design endeavors.