8 Essential Tips to Help You Create an Effective Landing Page
A landing page is a page on your website where you direct users in order to get them to perform a specific action. Its main purpose is to introduce your potential customers to one of your services or products and to get them to either buy it or try it. Pretty much any online marketing campaign is centered on a landing page. This type of page is the one that makes or breaks the campaign. Ideally, it will get the viewer to go to the Contact Us page or, better yet, lead to direct downloads of product offers.
