Can you even imagine a world before smarphones? What did people do, like, five years ago, before smarphones snowballed their way into our lives? Smartphones have become an integral part of our day to day lives. We use them to browse the web, to check the news, to check our social media profiles, to create lists, to listen to music, to watch movies, sometimes.

It’s hard to make your product stand out. In the digital world, this is even more true than in the physical product world. To the end consumer it looks like many apps offer similar if not identical functions and services. That’s why it’s important to take your user interface (UI) and turn it into a user experience (UX).