It’s the age old dilemma of the creative person: you’re a designer, not a marketer, and you’d probably prefer to spend all of your waking hours doing what you’re actually passionate about, not beating the pavement. Alas, to pay the bills you need customers, and to get customers, you’ve got to engage in at least some marketing activities.
Twenty years ago, school career advice didn’t even list design as a possible occupation. The design industry has grown up a lot since then and is now at the heart of the creative industries which, in turn, are now the second largest industry in the UK after finance. It’s fair to say that jobs within the design industry are hugely competitive, once you have found the talent ideal for your business; it’s all about maintaining a good relationship with your designers and ensuring they are happy within the workplace.
It’s safe to say that Thanksgiving is a pretty big deal. It’s one of the major holidays of the year in the U.S. and it’s becoming more and more important all around the world. The meaning of Thanksgiving is one of being thankful for what you have – both things and people around you. This year, small business owners have another reason to feel thankful for. You see, this year, the shopping season starts early.
We are all aware of how a healthy balanced diet can improve our general health and fitness. However research now indicates that there are a number of super foods which can boost your brain power and raise your creativity levels. We have all experienced that mid-afternoon lull in thought processes and lack of good ideas which results from indulging in a rich lunch heavy with carbs, but many refuse to consider the reasoning behind it.
Project management can be a difficult task to perform. You can easily find yourself swamped with things to do and may even wind up overlooking essential aspects of your project because of the sheer amount of work related to successfully managing a project. Seeing as the design industry is no different than any other, you should look at these tools as more design resources. That’s why you should take a look at the following tools and give them a shot.
When you are a freelancer and you are trying to find your place on the crowded market, setting up an efficient marketing strategy is probably the most difficult part. Price is the only element in the marketing mix producing what we’re all looking for: money. But when it comes to pricing your products or services you provide, things aren’t so easy.
We all should strive to grow as people, to overcome our flaws and accentuate our virtues. It’s good to want to evolve. The problem is that most people keep falling into the same traps over and over again. It all really boils down to talking about personal development all the time without actually getting any done. Why do we do this?
With the advent of social media and the marketing opportunities it opened up, it seemed as though email marketing had been pushed into the background. Not so long ago, email was the foremost source of online communication. That may not be the case anymore, but it does not mean that email has become extinct. Surely the proponents of social media make a strong case, but can we conclude that email has lost relevance in the modern age?
Gamification can be defined as the use of gameplay mechanics for non-game applications in order to make them more fun and engaging. This practice can be applied in virtually any industry and any medium and will create fun, engaging experiences that convert users to players. OK, that’s still a bit vague. According to the Gamification Wiki, gamification is the infusion of game design techniques, game mechanics and game style into anything.