Consumers face a dizzying array of choices. That’s why companies try to build remarkable brands, building a vision that’s aligned with business strategy. Check this article and find out what great branding means.
Brand consultants and experts have been quoted as saying “People buy brands, not products” and this is certainly true, but the modern business needs to find the story behind the company, integrate this message into the brand and use it in how it is promoted. A brand must be engaging and unique, but must also provide a consistent message and voice.
Starting in a big company, as your first job, can be nerve-wrecking. There are so many things that you need to get accustomed to, in a short time. You will see so many people that you think they got it all figured out, but, in fact, they are just going with the flow, learning every step of the way. Don’t despair, you will soon be able to fake it like them, and at least, you will have some experience to back it up. To get there, you need to practice every moment of your time and put passion in what you do.
Nowadays, graffiti is an accepted art form to which many people are attracted to, whether as art creators or art consumers. In this article, we will be rounding up the best free graffiti fonts we have found while navigating the treacherous waters of the internet, so you do not have to waste precious time looking for them yourself.
There are many visual arts that aid the written word. Chief among them, I think, has to be typography; the art of creating appealing lettering. I thought I would do a quick search, and pick some of my favourites, and tell you just why I like them, whether it is just the quote, just the design, or a mix of both.
A/B tests can be run on anything from websites and landing pages, to web forms and marketing emails, and today we will be taking a look landing pages, and show you how to A/B test like a badass.
To do this, we looked around on the web to see what other people had to say on the subject, and found two absolutely terrific articles by Kevin Holesh and James Scherer, respectively, which we will be synthesizing in today. You can find the full articles here, and here, so feel free to check them out for an even more in-depth look at A/B testing.
How do you develop your creative mind? How do you tap into your hidden resources and expand them so you can achieve greatness? Most creative people tend to have a ritual that they do every single day so they can maintain that focus, and constantly learn from life, and its events. Scroll down, read for yourself, and see what fits with you, your program, your personality. It is worth a shot if it means you can grow as a creative professional!
We all know how frustrating it is to put ideas on a sheet of paper and organizing them efficiently, without making a mess out of it. Well, mind mapping tools help you out greatly. They are great to use if you are planning on creating a logo design, if you are working out how to build an app or everything design related. We have rounded up 8 mind mapping tools to help you out.
What we are going to do is help you realize what the range of the salaries are, and what is the middle 50% where the majority falls into. Before going any further, you must take this into consideration – every ad agency has their own set of rules, a hierarchy with an art director, and a design director where both can do the same job, or they could both have different responsibilities.